This is a terrible hook.
But it’s terrible on purpose. (You’ll see why, below…)
In fact, it might be an anti-hook…
But, here’s the thing, considering that you have less than three seconds to grab someone’s attention with your content, your hook (or your intro) absolutely has to be exceptional.
There are a lot of tactics out there to help you do this, and a lot of them work with some modicum of success, but storytellers are some of the best at creating good hooks.
Because if you don’t have a good hook as a storyteller, you don’t have a story. (Or, in other words, if you have a story but no one to hear it, do you still have a story?)
Here are some much better hooks to this particular blog and also three ways you can use storytelling techniques to improve your hooks:
Start at the height of the action.
The fight scene, the car chase, the moment the heist goes wrong, the star-crossed lovers who are just about to kiss…
Great stories often begin right in the middle of the action and then take you back and fill in the context so that the hook makes sense.
Using this tactic is extremely effective! People get sucked into the action, and then FOMO keeps them engaged.
In your content, try starting out with the most compelling part of your content. Giving them the goods right up front creates intrigue and interest!
The key here is to get as much bang for your buck as you can. Write your hook and then edit it, asking yourself if each word is the most powerful and potent as it could be.
The “0-60 mph in Less Than Three Seconds” club is reserved for just 50 cars in the entire world. And yet, you have the same amount of time to catch someone’s attention and make an impact with your hook. Can you do it?
Make a bold statement.
Stories are designed to impart a nugget of wisdom through someone else’s journey of transformation.
Your content is meant to provide value and help someone learn or see something new, just as a story does (that’s part of why storytelling is so powerful in business and marketing!)
Your hook can really push that to the limit by making a bold statement.
The point here is to create distance between what someone believes right now and the different belief you have. Inside that distance, the reader has to reconcile your belief with their current belief, and this is how you can stop their brain in action and hook it.
Bonus points if your content/hook gently pushes back against popular opinion.
You don’t fit into those cookie cutter hooks you’ve been leaning on. It’s time to pour some gasoline on your hooks – the world is waiting for your fire.
Hone in on the emotions.
Make someone feel and you’ve earned a place in their heart forever.
Focusing on hope, inspiration, joy, anticipation, and abundance in your hook is more effective than using scarcity, fear, or negativity. Read more about how and why I do that here.
The secret to doing this is by describing the emotions instead of just naming them. How does that emotion feel in the body? How does that emotion come out on the surface – on your skin or in your actions? What can you compare that feeling to?
You catch your breath in your teeth, stopping the butterflies that have leapt to life in your stomach before they escape. A tickle runs across your skin, snapping the hair on your neck to attention.
“This is it. This is what I’ve been looking for... “
That’s how a good hook should make you feel.
Use literary techniques.
There are certain literary techniques out there that are designed to create intrigue and nestle their way into the subconscious mind. Using one or more of these in your hook can have incredible results.
This could include foreshadowing, analogies or similes, allusion, or -my favorite – alliteration. You can find 45+ more literary techniques to play with here.
These are tried and true techniques that have been used forever in storytelling, so there’s a good chance they’ll work for you also!
Hate those haphazard and hokey hooks that create more annoyance than intrigue? Me too. Here are four storytelling techniques you can use to write better hooks.
Hooks in storytelling are worth their weight in gold.
If you have a poor hook, no one will read your story. But, if you can nail your hook, you can hold someones attention for as long as you want.
When you borrow some of these techniques and make your hooks better, you can capture attention and draw people into your content.
And content consumers are one step away from being your customers.